Whether you love or loathe her, Kim Kardashian West has paved the way to many of the great makeup techniques that we know and love today. One very famous example of this was her social media revelation of how she keeps her makeup in place without a smudging in place.
‘Baking’ is a technique used to apply excessive powder to areas which are prone to creasing/fading throughout the day. Originated from the entertainment industry, drag queens would use this technique to keep their makeup in place under extreme lighting.
I must admit, ‘baking’ isn’t necessarily a technique I use on a daily basis, but on occassion I do dabble in some light ‘baking’ to makeup sure my makeup stays in place when my behaviour isn’t!
One thing that I do find off-putting about ‘baking’ is that it tends to further dry-out my already parched eye area and can often leave the rest of my face looking swallow and dull. However, I have found a few small tricks to eliminate the ‘cake-face’ look that I normally get when I bake.
Hydrate under the eyes – This would appear like an obvious statement to some, but many women opt out of using eye cream during the day. I personally cannot live without it, but I’m particularly pre-cautious when doing a full on glam look. Hydrating around your eye socket before applying your concealer and powder will ensure that the makeup doesn’t ‘cling-on’ to dry skin.
Setting powders are also designed to soak up excessive moisture. Therefore, the skin around your eyes tends to feel dry and tight. Applying a gel-based eye primer, like the Clarins Eye Contour Gel, will ensure that your peepers stay fresh and moisturised without feeling too heavy with product.
Use a damp sponge – I used to apply my setting powder with a brush, until I discovered the technique of using a damp cosmetic sponge – I’ve never looked back. Applying your setting powder with a damp sponge will ensure a higher concentration of coverage along with a more precise application. Getting into those tiny corners of your face or achieving a sharp and defined line under your contour is far easier with a sponge. The damp element of your sponge will also ensure that you’re adding moisture back into your skin. I tend to use the same sponge to ‘pat-out’ my concealer before applying the powder. I don’t go heavy with the powder. A light dab into the pot will pick enough more than enough product than you actually need.
Don’t let it sit for too long – One of the biggest mistakes you can make when ‘baking’ your face is allowing it to sit for too long. I can’t tell you the amount of ‘white cast’ photos I have of myself where I’ve allowed my setting powder to sit for too long therefore creating a ‘ghostly’ shadow underneath my eyes. Unfortunately it happens to the best of us, but I’ve now learnt to not allow my setting powder to sit around. KKW and her famous makeup artist Mario Dedivanovic advise for your setting powder to sit around for 10-15 minutes before brushing it away. I, personally, don’t have time for that nor do I care to wait for that long. I’m not particularly fond of lengthy makeup routines, but I also feel that allowing a powder to sit for that long opens up the door to ‘cake-face’; which is never a good look. I let my powder ‘cook’ for no longer than 2-3 minutes. It’s more than enough time to set your base makeup without having to feel like you’re plastering your face.
Use a slightly tinted powder – Whilst many believe that using a translucent powder is the way forward when it comes to baking, I’ve actually found that using a slightly tinted powder gives me a much better finish to my skin. My skin tone calls for a yellow-based powder to counter-act the dark circles that I’m burdened with. If you have a fairer skin tone then using a pink-based powder may work out better. I love the Sacha Buttercup Powder for its brightening effects without making my skin look ashy. I then finish off my under eyes with a dusting of Hourglass’ Ambient Lighting Powder in Diffused Light for a natural brightening effect that melts into the rest of my face.
Spritz with a facial spray – Although spritzing your face wouldn’t necessarily eliminate the matte effect under your eyes, a good facial spray will ensure that the rest of your face (baked or not) is free from any excessive powder. This is particularly important when trying to avoid the ‘cake-face’ look. Facial sprays don’t need to be fancy; even a spritz of water will do the trick. Facial sprays will also ensure that your makeup is ‘locked’ into your skin which kinda works well with the purpose of ‘baking’.
What are your ‘baking’ tricks? Comment below with some that I could try out.